The goal of any search engine optimization (SEO) strategy is to drive visibility for your medical or dental website within every major search engine. In order to achieve this, it is imperative to have a knowledgeable team of Internet marketing professionals devoted to optimizing your website content and marketing objectives through a customized SEO strategy.

At Rosemont Media, we are dedicated to creating sustainable SEO that follows search engine guidelines and best practices to set you apart from competitors in your market. Our team has an unmatched level of experience in all aspects of SEO for healthcare practices. From our designers and writers to our consultants and developers — we’re here to provide you with effective ways to stand out in a crowded field.

What is Search Engine Optimization (SEO)?

SEO is the strategic approach to increasing the visibility of your website in search engine results by means of organic placement. When indexing the websites that will appear, search engines like Google and Bing use sophisticated algorithms to determine which are most beneficial for the query being asked and rank them accordingly. Many factors influence the search engine rankings, including the length of time your domain name has been active, the quantity and quality of your content, interlinking within your site and between others, and the utilization of effective keywords. No matter if you already have a website or you need to build a site from the ground up, Rosemont Media has the skills and tools to help you get discovered online.

Google Search: What is SEO?

SEO Site Audits & Planning

To increase your visibility online, our SEO specialists perform comprehensive audits to identify areas that need improvement. From your website’s architecture and device compatibility to your content quality and backlink profile, an SEO audit can expose opportunities to improve your website and overall online presence. Based on our findings, we can recommend an ongoing plan to boost your site’s performance.

SEO Audit Graph

Key Elements of SEO

Content

Content marketing is a foundational element of successful SEO. By crafting well-researched and engaging content, you can effectively communicate your message, provide value to your audience, and enhance your website’s visibility in search engine results. Regularly updating and optimizing your content can allow it to remain fresh, align with current SEO trends, and continually attract organic traffic.

On-Page SEO

The most important aspect of a custom-designed healthcare website is the ability to be found in search engines. By optimizing your pages with effective SEO practices, you can rise above your competitors and get more traffic from prospective patients. To achieve success in your on-page SEO efforts, several elements will need to be considered. This includes meta page titles and descriptions, URL structure, content quality, interlinking, schema, and robot tags.

Off-Page SEO

While much can be done to enhance visibility on the front end of your site, quite a bit of “behind-the-scenes” work is also essential. Off-page SEO strategies can allow you to boost your site’s authority and trustworthiness, establish your brand’s credibility, and drive referral traffic. Many medical websites benefit from tools like email marketing, social media marketing, high-quality backlinks, and directory listings (e.g. on Google Business Profiles or Yelp).

Technical SEO

Your site can’t become the highly sought-after resource you want it to be if it’s not running smoothly. Our hosting service and ongoing website maintenance ensure your site is built well, loads efficiently, and operates at peak performance. As website design and functionality continue to evolve over time, our team can ensure the technical elements of your site are taken care of to maximize its potential in search engines.

SEO and Website Strategy Takeovers with Rosemont Media

The idea of leaving one Internet marketing provider to sign with another can be unnerving. Will you have to start from scratch? Will your former company be professional and make the transition easy and painless, or will they be unhelpful and unpleasant to deal with from start to finish? Worst of all—will they sabotage your website on your way out the door in an attempt to prevent future success elsewhere? These are all extremely common concerns for medical and dental practices seeking a new online marketing direction, but the good news is, you don’t have to go through the process alone when you choose the right firm.

As a trusted industry veteran, Rosemont Media has helped numerous clients navigate successful SEO and website strategy takeovers, making sure the transition is smooth regardless of how sensitive the relationship is between a practice and their former marketing provider. Below, you can learn about key aspects of our takeover process, as well as find questions you should ask a prospective digital marketing firm before a switch.

Changing from one Internet marketing vendor to another doesn’t necessarily mean you’ll lose everything you have gained and/or created for your practice—you just have to make sure your new agency is adept and equipped to comprehensively take over your assets. When transferring your Internet marketing services to Rosemont Media, our team has the experience, tools, and in-house personnel to:

  • Secure Domain Names
  • Transfer Website Hosting
  • Update Email Hosting and Oversee Data Migration
  • Port Call-Tracking Numbers
  • Evaluate and Address On- and Off-Page SEO Needs
  • Assess and Improve Website Content
  • Identify Missing Opportunities and Implement Solutions

No matter the specific needs of your practice, we’ll be right there to provide guidance, support, and transparency throughout the entirety of the transfer process — and well beyond.

“Rosemont has been a terrific support in our website and SEO efforts. They have the depth and knowledge to have helped us get out some search difficulties as well as to create a mobile-friendly, content rich, dynamic site. Their support staff are well trained and patient with changes and always willing to spend time developing client knowledge. One of the best things about Rosemont is that they do what they say they will do, and not just when you looking at the stats — even if you look away to manage your business, they continue on the path moving toward the agreed upon goal. So, I guess that means they are: smart, reliable, professional, consistent and very good at what they do!”
— Pinsky Plastic Surgery

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is the process of optimizing your medical practice’s website to align with AI-powered search engines and their evolving algorithms. With the rise of AI-generated summaries and responses in search results, GEO helps ensure your website is featured prominently. By incorporating GEO techniques, you can improve visibility, attract more patients, and enhance your overall digital presence.

Below are key GEO features and how they may impact your medical practice’s online presence:

AI Overviews

Google’s AI-generated summaries provide a quick snapshot of your content. Ensuring your website’s information is accurate and up-to-date can help AI generate an engaging and informative overview of your medical services.

Featured Snippets

Featured snippets provide concise answers to common queries at the top of search results. Creating brief, clear responses to frequently asked medical questions can place your content in this highlighted position.

AI-Powered Knowledge Panels

These panels display detailed information about your practice directly in search results. Optimizing your online presence — such as through accurate business listings — can help showcase your credentials in these prominent spaces.

People Also Ask (PAA)

The PAA section offers users additional related questions and answers. Writing content that addresses common patient queries can increase the likelihood of your content appearing in these sections.

Voice Search Optimization

Voice search is becoming more popular, and it often uses conversational language. Optimizing your website with natural phrases and long-tail keywords can make it easier for voice search users to find your practice.

By adopting GEO strategies, your medical practice can stay ahead of AI-driven search developments, ensuring your website remains visible and accessible to patients searching for trusted care.

How to Choose SEO Keywords for Your Medical Practice

The keywords you use in your SEO efforts have a dramatic impact on how search engines view the relevancy of your site to a person’s search query. To ensure you rank well for a wide range of topics, you need to be familiar with how your target audience thinks. By staying up to date with the latest healthcare trends and the conversation surrounding them, our team can make sure your website uses popular and well-established keywords to maximize your visibility.

Content Marketing

As search engines have continued to evolve and become more advanced, a strong emphasis has been placed on creating fresh, quality, and original content. Here at Rosemont Media, we take a proactive approach to keeping your content strategy personalized and relevant. Our in-house writers are well-versed in elective healthcare treatments and services, and are dedicated to staying on top of the latest technologies and trends.

Content Evaluations & Editorial Calendar Planning

Our content strategists conduct in-depth market research, perform regular content evaluations, and execute an editorial calendar tailored to your practice’s needs. From new procedural pages and updates to blog posts and press releases, this ongoing process of delivering high-quality content communicates to Google and other leading search engines that your site is a reliable, valuable resource for online visitors. As a result, you can look forward to better search result rankings and greater visibility.

High-Quality Content & Duplicate Content Checks

As Google regularly crawls websites and evaluates the quality of their content, it’s essential that your site doesn’t “borrow” content, even from other sites you may own. Known as duplicate content, this practice can hurt your ability to rank well in search results. At Rosemont Media, our content marketing strategies emphasize original, compelling, and informative material that is naturally interspersed with helpful links in a way readers, and therefore Google, want.

To safeguard your website from duplicate content, we perform routine duplicate content checks and incorporate rewrites for this into your editorial calendar. Our seasoned writing team will work closely with you to create high-quality content for your website that covers popular topics, ultimately getting you noticed by both prospective patients and search engines alike.

Press Release Writing & Syndication

Part of your overall package with Rosemont Media includes online press releases, which are distributed locally, regionally, and/or nationally. If you have news you want to announce or simply want to share a message with a larger audience, our content marketing team can write professional press releases that enhance brand awareness and your practice’s public image.

Custom Landing Page Creation

A landing page is a standalone page that acts like a table of contents, offering viewers an easy portal into pages and topics belonging to a specific area of your website. When used as the destination for email blasts and online ads, people can visit this page to learn more about your services and potentially complete an action, like redeeming a special or booking a consultation.

While it may seem like a pretty basic website design element, a landing page is actually much more than meets the eye. For one, it can provide a hotbed of search engine optimization value. For another, it makes the entire experience more user-friendly for the viewer. Your success will ultimately come down to how you structure your landing page and get the word out.

What’s Included on a Custom Landing Page? 

To make the most of your landing page, consider what your goals are for the page. Do you want to educate readers? Direct them to other pages of interest? Convert a visitor into a patient? All of the above? The objectives for your landing page will ultimately determine what needs to be included. When done right, you can achieve a high conversion rate.

There are all kinds of ways a landing page can be presented. Some prefer lots of technological bells and whistles, while others like a more basic, streamlined approach. With that in mind, both of these landing page styles serve essentially the same purpose, and the way you present your content and design is largely dependent on your preferences.

What Are the Benefits of Using Landing Pages?

Local Optimization

To effectively reach current and prospective patients online, healthcare practices must be optimized for local search. With Google being a leader in local search, earning a spot in their local listings can make you stand out from your competitors. These local business listings, also known as structured citations, offer basic details about your practice (like your name, address, and phone number) to inform searchers. In addition, they have an effect on local search engine rankings, which is why establishing high-quality citations is so important for your SEO efforts.

Optimize Your Google Business Profile (GBP)

Your Google Business Profile is often the first impression prospective patients have of your practice. A fully optimized profile can boost your visibility and credibility on Google Maps. Make sure to:

  • Keep Information Accurate: Verify that your practice name, address, phone number, and website URL are correct and match across all platforms.
  • Select the Right Categories: Choose the most applicable categories for your healthcare services to help Google understand what you offer.
  • Add Quality Visuals: Upload professional photos and videos of your facility, team, and services to help patients feel more familiar with your practice.

Build High-Quality Local Citations and Ensure Consistent NAP

NAP stands for Name, Address, and Phone number—and consistency is key. Discrepancies in your practice’s contact information across online directories, social platforms, or your own website can confuse both patients and search engines—lowering your chance of ranking well in local results.

Structured citations—business listings that include your practice’s key information—are foundational for local SEO. Beyond your Google Business Profile, it’s important to be accurately listed on other local directories and health-related platforms. Rosemont Media’s citation building and management services ensure your practice is present on the right directories and that your practice’s listings remain consistent and up to date. Through partnerships with digital tools like Yext, we can manage your listings across dozens of platforms simultaneously. This not only saves time but helps create a strong, unified online presence for your medical practice.

Gather and Manage Patient Reviews

Patient feedback not only influences others’ decisions but also plays a major role in your search ranking. Encourage satisfied patients to leave reviews on your Google profile, and take time to respond—especially to questions or concerns. Active review management helps build trust, shows your responsiveness, and contributes to overall reputation management.

Leverage Local Keywords & Backlinks

Incorporating location-based search terms into your digital content helps connect you with patients nearby. For example, a physical therapy clinic in Austin might use phrases like “Austin physical therapy” or “sports rehab near downtown Austin.”

  • Local Keywords: Use them naturally within your website copy, blog posts, and metadata.
  • Local Backlinks: Partner with area organizations, sponsor community events, or contribute expert content to local news outlets to build links back to your site. These signals help search engines view your practice as a trusted local authority.

Optimize for Mobile & Stay Active on Social Media

More patients are searching for care on their phones than ever before. Make sure your website is mobile-responsive, loads quickly, and includes easy navigation, clickable phone numbers, and directions to your office.

While social media doesn’t directly impact Google rankings, it plays a role in your broader local SEO strategy. Sharing helpful content, responding to patient comments, and maintaining consistent branding across platforms builds trust and increases your practice’s visibility in the community.

Video Optimization

Video has become increasingly important in today’s digital landscape, and it can be one of the most effective ways for you to communicate with patients. As you strive to reach more people, Rosemont Media can help you navigate the requirements of video marketing and SEO to maximize the potential benefits for your practice. Our team will ensure your videos reach the greatest possible audience by optimizing them with proven SEO strategies.

How Much Does Medical SEO Cost?

The cost of medical SEO typically ranges from $1,000 to $3,000 per month. Several factors can influence this pricing, including the size and current state of your website, the level of competition in your market, and the time required for keyword research, content creation, technical optimization, and link acquisition.

While SEO is an upfront investment, it can deliver long-term benefits—such as improved visibility, stronger online credibility, and increased patient engagement. At Rosemont Media, our team tailors SEO strategies to each practice, focusing on high-quality content, analytics tracking, and beautiful, fast-loading websites that perform well in search results while also giving visitors a top-quality browsing experience.

Questions to Ask a Potential New Internet Marketing Company

By asking the right questions and insisting to view verifiable evidence of past success, you can select a company that will hold your hand every step of the way while simultaneously getting your SEO and website strategy up to speed. Based on our experience with digital marketing takeovers, the following questions and answers can help ensure your transition to a new provider is as seamless as possible.

Better Together with Combined Services

While the various aspects of SEO, website design, promotion, and management are individually advantageous, combining a number of these elements to form an integrated marketing strategy can be exponentially more rewarding. At Rosemont Media, we can formulate a unique blend of the services your practice needs to achieve – and maintain – Internet marketing success. Contact our team to learn more!

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