How to Get Real-Time Patient Feedback for Your Medical or Dental Practice
As our experiences continue to be published and proliferated online, patient feedback has never been more critical in establishing a strong reputation for your services and your business. Reputation management for doctors, dentists, and healthcare professionals in particular can be highly influential in swinging consumer choices to your favor (or detriment). According to 2022 trends published by Healthgrades®, 90 percent of people rely on online reviews to choose their next physician. What’s more, 77 percent of men and women read patient-written reviews as the first step in selecting a new doctor.
These statistics underscore the importance of prioritizing patient feedback in order to gain credibility, stay engaged with the community, grow your patient base, and establish your position as a leading authority in your market. Online reputation management for doctors and dentists requires some strategy, but can be maximized with just a few key tools from our creative marketing team.
Ways to Get Feedback
The value that patient-written reviews lend to the ultimate success of your practice is undebatable; however, the key to establishing a positive online reputation is often a matter of consistently accruing patient feedback. Motivating patients to write about their visit to your practice can be a challenge in itself — especially when a person’s experience was positive or satisfactory. Studies of human behavior suggest that individuals are much more likely to recount their negative experiences at a business than to publicly evaluate one that met their expectations.
Incentivizing positive reviews for your business is never recommended, but that doesn’t mean you shouldn’t encourage patients to leave honest, helpful feedback by:
- Practicing a patient-centered approach: Making sure your team works to provide top-notch patient care is usually the most effective way to secure a positive online review. By delivering an unmatched experience for each person who visits your practice, men and women will feel more motivated to vocalize how well they were treated.
- Trying to anticipate patients’ needs: We understand that prioritizing every person who walks into your practice isn’t always possible, but going the extra mile to accommodate patients can go a long way. In adopting a personalized approach, patients will feel more taken care of and likely be compelled to share that feeling online.
- Investing in review generation: Spamming patients to leave a review is a surefire way to damage your online reputation, but strategic review generation can be just what you need to solidify a reputable and trustworthy web presence. An effective system for garnering positive patient reviews is to gently direct select patients to your review sites (Google, Facebook, RateMD, etc.) via email/texts while being careful to not overwhelm them with numerous requests. Not only does this help streamline reviews for doctors with multiple offices or locations, but it also allows your staff to easily keep track of and manage respondents.
- Showcasing positive feedback where it counts: As the old saying goes, “If a tree falls in the middle of the forest and no one is around to hear it, does it make a sound?” Along the same lines, a complimentary review of a top dentist or plastic surgeon’s work won’t do much good if no one is able to read it. This is where Rosemont Media’s innovative Review Rake & Sprinkler tool can prove invaluable, giving your website a dedicated landing page to not only monitor your reviews across multiple platforms — but also to aggregate and display them in one location.
There are many ways to hinder your online credibility — haphazard review generation without consideration of the unique strategies and nuances that are key to successful reputation management is one of them. With the right tools and a penchant for first-rate patient care, getting positive patient feedback can be a piece of cake.
Work Smarter, Not Harder: Review Rake & Sprinkler
Getting real-time patient feedback while maximizing the effects of a positive review simply requires a few must-have creative marketing solutions. A reliable review generator does the work of collecting positive evaluations in a patient’s own words, but a Review Rake & Sprinkler is truly essential to exhibiting top-rated reviews where they really count. This feature has a number of built-in tools to streamline your online reviews, including the ability to:
- Pull in new and recent reviews across several third-party platforms, conveniently displaying them on one page
- Ensure patients see your most up-to-date reviews without having to monitor each separate reviewing platform
- “Sprinkle” the best reviews onto relevant procedure and treatment pages without forcing patients to locate testimonials, thereby simplifying navigation, improving ease-of-use, and maximizing the time spent on a given page
Eager to learn more? Call our team at Rosemont Media for additional digital marketing solutions to broaden your patient base and help grow your practice.