When Dr. Rory Dower was looking for a refresh on his practice’s website, he teamed back up with our Rosemont Media team to execute his vision. Dr. Dower, a Cape Town plastic surgeon, really loved the original custom plastic surgery website we designed for him and wanted to maintain the original style and feel. For the update, he was looking to add helpful resources, including before-and-after photos and patient testimonials, and organize some of the content in a more efficient way.
Extensive Photo Gallery
The inclusion of a before-and-after photo gallery on the new website was crucial as it provides visual proof of Dr. Dower’s skill and the potential outcomes of various procedures. It also helps set realistic expectations for prospective patients. This transparency helps build trust and confidence, aiding individuals in making informed decisions about their desired aesthetic enhancements and showcasing why selecting Dr. Dower as their plastic surgeon is an ideal choice.
Streamlined Content
For Dr. Dower’s website, we wanted to streamline some of the content so readers didn’t have to hunt throughout the site to find the information they need. Specific pages include content that encapsulates the full patient experience, from virtual consultations and accommodations to spa services and surgical center information. This more focused approach can lead to better decision-making, improved satisfaction, and higher conversion rates as visitors are more likely to contact the practice or schedule consultations when they can effortlessly access the information they need.
Patient Testimonials
Patient testimonials are a helpful tool for a plastic surgery website, as this resource provides real-life insight into the personal experiences of previous clients. Positive stories can help alleviate fears about a procedure, reinforce a practice’s reputation, and encourage prospective patients to schedule a consultation. We incorporated patient testimonials throughout Dr. Dower’s procedure pages to provide specific insight and to highlight Dr. Dower’s success with patient satisfaction.
Visit plasticsurgerycentre.co.za to see the kind of educational, thorough, and sophisticated website our expert Rosemont Media team can create for you!