Industry Jargon Explained: Black Hat
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you […]
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NYC Cosmetic Dentist Enhances Patient Education With New Responsive Website
Dr. Michael Kosdon, a cosmetic dentist in New York City, recently launched a new website that features informational procedure pages to help patients better understand their options. New York, NY […]
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How to Get the Most Out of Your Marketing
In today’s world, you likely have at least passing familiarity with the online tools that can be leveraged to help grow your medical practice. When utilized correctly, social media and […]
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Benefits of Non-Promoted Facebook Posts
You may be wondering what it takes to have a successful social media presence. With so many platforms available to promote your practice, Facebook is the hive for all things […]
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Website Drop in Google? 3 Steps to Recover Your Ranking
If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic […]
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How to Plan an Effective Website
Just as a house without a solid foundation will surely crumble to the ground, a website built without meticulously devised blueprints for success can end up taking up space on […]
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Why Website Accessibility Is Important
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
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Why Is Responsive Website Design Important for Medical and Dental Practices?
The importance of having a website for your dental or medical practice is clearly very obvious to most healthcare professionals, but there are still plenty of websites out there that […]
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Tips for Developing an Attractive & Impactful Website Design
Your website is the online representation of your elective healthcare practice and you want it to have a look and feel that reflects the core of your practice, illuminating what […]
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How Your Website Promotes Patient Education
Having a combination of effective content marketing efforts within your website (like treatment pages and blogs), as well as visual components (such as video testimonials and a before-and-after photo gallery) […]
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Building a Diverse Link Portfolio
Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly […]
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What Is the Google Local Pack?
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
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