Make Sure Your Website Is a “Real Beaut”
When creating a medical or dental website, it’s important to achieve a balance of aesthetic appeal and functionality. The combination of these will ensure your website is “real nice,” giving […]
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Category: Content Marketing
How SEO and Content Marketing Work Together
Maybe you have some working knowledge of how SEO and content marketing (CM) can each individually help you solidify your digital presence, but did you know the true power of […]
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5 Marketing Tricks to Treat Your Website This Halloween
With fall upon us and Halloween approaching, it might be a good time to refresh yourself with some marketing tricks and tips that can help you enhance your online presence […]
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Top 3 Reasons To Utilize Video Marketing
The statistics don’t lie. According to industry research, 500 million people are watching Facebook videos every day and video marketing as a means of promotion or reinforcing branding is at […]
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5 SEO Mistakes That Are Easy to Make
Let’s face it—SEO can be confusing, and sometimes it might not be clear when you’re doing something wrong. This is especially true when certain tactics that were formerly considered useful […]
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What Google’s Helpful Content Update Means for Your Medical or Dental Website
When it comes to search rankings and website visibility, it is impossible to deny the power that Google wields. An estimated 4.3 billion people use Google worldwide, and it is […]
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Why You Need a Content Marketing Strategy
Let us paint you a picture: let’s say you have a birdhouse in your yard that you enjoy having feathered occupants in each year — but this year is different. […]
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How to Personalize Your Dental or Medical Practice’s Blog
We know that establishing your website’s online presence requires an equal blend of content marketing, social media marketing, and search engine optimization (SEO). We also know that an informative, well-researched […]
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The Importance of Amplification for Content Marketing
So you’ve figured out your content marketing strategy, but do you have an amplification plan? What’s that, you ask? Well, having quality content is obviously important for SEO, but in […]
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Which Is Better: Informational or Promotional Content?
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re […]
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Industry Jargon Explained: What Are Landing Pages?
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this […]
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From Click to Conversion: How to Optimize Custom Pages
In a previous blog, we discussed the importance of landing pages, and now we are going to explore the myriad benefits of custom page designs. Much more than simply attractive […]
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