What Is Evergreen Content?
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
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Category: Industry Terms
Industry Jargon Explained: Bounce Rate
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you […]
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Why Should I Republish Blog Posts?
Republishing blog posts is a great way to breathe new life into work you’ve published previously. It allows you to share your content with people who may not have seen […]
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How Local Reviews on Google Maps Work
Google Maps is filled with tons of reviews for local businesses that people can easily read and discover. These reviews are written by users for users to help others figure […]
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Dynamic Number Insertion – Journey from Click to Call
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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What Is Duplicate Content and Why Should I Avoid It?
In the world of digital marketing, optimizing your medical or dental website to appeal to both search engine robots and human users can be a difficult—but rewarding—endeavor. Ensuring that both […]
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How to Earn More Clicks Without Resorting to Clickbait
What actually gets patients to schedule a consultation will blow your mind! Enticing and ubiquitous, clickbait headlines are often big on emotion and meager on substance, leaving readers unsatisfied at […]
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What Is Cornerstone Content?
Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
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Less is More: WordPress Plugins vs. Custom Coding for Websites
How websites deal with what’s known as “plugins” is a critical factor in their performance. Plugins, also referred to as “add-ons,” are essentially software installations that add certain features and […]
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Industry Jargon Explained: Black Hat
We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you […]
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Why Website Accessibility Is Important
Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
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What Is the Google Local Pack?
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
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