What Is the Google Local Pack?
When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
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Category: Industry Terms
What Is Yext, and How Does It Improve Local SEO?
Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory […]
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Why Should I “Google My Business”?
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches […]
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What Are Zero-Click Searches, and Will They Hurt Your Rankings?
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with […]
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Industry Jargon Explained: Link Farms
There is a lot of relatively new terminology zipping through the worldwide web these days that sounds like it may mean something important; however, people who aren’t familiar with the […]
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What Is an Infographic, and Why Is It So Cool?
Detailed and in-depth website content is critical for medical and dental practices on a number of levels. For starters, you want to provide viewers with helpful, educational, and thorough information […]
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New Google Algorithm Update Reinforces Worth of Fresh, Quality Content
Earlier this month, Google confirmed the launch of a new broad core algorithm update, officially designated the “May 2020 Core Update.” Per usual, this broad core update has continued to […]
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Fixed Position Video and Imagery: Shattering Tradition and Providing a New Level of Viewer Engagement
The word “static” can be applied to many websites that have been released since the dawn of the Internet. Much like illustrations in books and photographs in newspapers and magazines, […]
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Industry Jargon Explained: What is Fixed Navigation (Sticky Nav)?
In today’s Internet world, a good website is not just defined by an eye-catching design and a hefty amount of informative content. In addition to style and substance, it is […]
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SEO vs. SEM
Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a […]
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What is the Difference Between Mobile Website Design and Responsive Design?
One of the most important things your website needs to do is to establish high rankings on search engines in your market. This is accomplished by many variables, primarily with […]
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Google’s Knowledge Graph: What, When, How, & Why?
Google consistently strives to organize and display information on its search engine results pages (SERPs) in a manner that optimally benefits users. A prime example of this endeavor is its […]
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