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Category: Industry Terms

SEO vs. SEM for Medical Doctors and Dentists

SEO vs. SEM

Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a […]

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SEO Terminology: What is Conversion?

The return on investment (ROI) of your medical or dental website marketing efforts can be evaluated according to several different metrics, but ultimately, the most telling measurement of success is […]

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