Which Is Better: Informational or Promotional Content?
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re […]
Read MoreSubscribe to the Rosemont Review
Category: Search Engine Marketing
Industry Jargon Explained: What Are Landing Pages?
Without some kind of internal organization of pages, particularly for large websites, your site could be very difficult to navigate. Landing pages are a very effective way to solve this […]
Read More
From Click to Conversion: How to Optimize Custom Pages
In a previous blog, we discussed the importance of landing pages, and now we are going to explore the myriad benefits of custom page designs. Much more than simply attractive […]
Read More
Benefits of Answering Questions in Your Website Content
When it comes to search engine optimization (SEO) and search engine marketing, content is still king. The way your content is written and organized can not only benefit your website […]
Read More
The Importance of a Mobile-Friendly Website
An extraordinary number of people on Facebook and other social media platforms access their accounts on a mobile device. This phenomenon became especially prevalent a few years ago, when Google […]
Read More
Does Responsive Website Design Boost SEO?
As we’ve expressed time and time again, having a mobile-friendly website for your medical or dental practice is extremely important in this age of Internet marketing. Not only does a […]
Read More
Industry Jargon Explained: What Are Organic Search Results?
When you submit a phrase or question to a search engine, you receive two kinds of results: organic and paid. Whereas paid results are essentially targeted advertisements, organic search results […]
Read More
What Is Evergreen Content?
Evergreen articles are those that stay relevant and don’t become outdated for the foreseeable future. They’re, more or less, timeless. Just like an evergreen tree that keeps its leaves despite […]
Read More
Industry Jargon Explained: Bounce Rate
For dentists and plastic surgeons looking to build their online presence and expand their reach to potential patients, understanding certain digital marketing industry terms can be helpful. One phrase you […]
Read More
Digital Marketing Quiz: Is Your Practice Website Up to Date?
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more […]
Read More
Content Marketing: Quality vs. Quantity
You probably already know that Google values new content, so it’s clear that keeping your website relevant through new blogs and pages (as well as updating content on your existing […]
Read More
Why You Should Work With a Marketing Agency That Specializes in Your Field
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same […]
Read More