Testimonials are more important than ever to a business’s reputation. Not only can they help improve your search rankings (more on that later), but they are also an important part […]
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Content marketing is a world of moving parts. With each new search engine algorithm update comes a clearer understanding of what works and what doesn’t in the quest to reach […]
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You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
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All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so […]
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Cornerstone content is a page (or blog) on a website that has comprehensive information about an important topic. These evergreen pages cover the most sought-after details surrounding a topic, and […]
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We get it – when you don’t have time to habitually familiarize yourself with Internet marketing lingo in between patient visits, website jargon can be downright confusing. To help you […]
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If you’re a medical or dental practice, you probably have the goal to get your website to the top of Google. When you’re one of the first sites in organic […]
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Most of us know that the Americans with Disabilities Act (ADA) prevents discrimination against individuals with disabilities, but what you may not know is that the requirements set forth in […]
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Digital content marketing is an ever-evolving field, and keeping up with the latest trends and strategies can oftentimes seem overwhelming. Techniques that worked well in the not-so-distant past are constantly […]
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When someone uses Google with local intent — such as searching for “plastic surgeon near me” — they’ll most likely see a convenient display of listings before scrolling down to […]
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Achieving a high-ranking position on Google Local listings relies not only on your practice’s Google reviews, but also on how your practice’s contact information is displayed on various third-party directory […]
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