Which Is Better: Informational or Promotional Content?
To inform or to promote—that is the question. With all of the time and effort you put towards establishing your online presence, you want to make sure the content you’re […]
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Category: Social Media Marketing
How Black Hat Social Media Can Damage Your Online Reputation
Have you ever posted a positive review on your own business’ Facebook page? Or maybe paid to get more Twitter followers? While these tactics may seem beneficial to your company […]
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Buyer’s Guide to Online Reviews
Everyone has an opinion, and in the age of the Internet, we all now have the tools to make our opinions heard on a global scale. Not so long ago, […]
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Digital Marketing Quiz: Is Your Practice Website Up to Date?
Today’s patients spend a hefty chunk of time researching medical and dental options from the convenience of their smartphones, laptops, and other mobile devices. Furthermore, digital reputation management is more […]
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Why You Should Work With a Marketing Agency That Specializes in Your Field
When you need something done right the first time, you call an expert—especially when the circumstances demand attention to detail and specialized knowledge of the task at hand. The same […]
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5 Blogging Tips for Doctors and Dentists
As a medical professional, your digital presence plays an integral role in the overall success of your business. After all, in our technology-driven age, a word-of-mouth reputation can only take […]
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Dynamic Number Insertion – Journey from Click to Call
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are […]
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Top 5 RM Blogs of 2021 to Help You Master Digital Marketing in 2022
Keeping up with last year’s trend in plastic surgery demand, 2021 saw a notable surge in cosmetic and elective healthcare all over the country. Our digital strategists continued to help […]
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Why Use an Instagram Theme?
Wondering what will make your Instagram profile stand out more? Have you considered sticking to a consistent theme? An Instagram theme is the overall aesthetic appearance of your account. It […]
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Digital Asset Optimization: How It Makes You Stand Out in Search Results
All digital assets have value and are an important part of your practice identity—from your branded images and website content to your local listings and directory bios. After spending so […]
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Importance of a Comprehensive Marketing Plan
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This […]
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Halloween and Seasonal Website Content Marketing
It’s almost Halloween, and this ghostly holiday is even more exciting this year now that many COVID-19 restrictions have eased and we can (safely) take advantage of the reopening of […]
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