What Are the Benefits of Social Media for Doctors?
Social media has quite simply revolutionized how individuals all over the world communicate. Billions of people have adopted social media platforms such as Facebook, Instagram, and others to engage as hosts or audience members in what essentially amounts to a broad public address system. For doctors, social media offers another effective method of targeted outreach, one that can put them front and center before audiences who may not have easily found their practices through other platforms. Here are just a few of the most prominent benefits that a strong and consistent social media presence can bring to doctors in a variety of fields and specialties:
- Broadens and extends message outreach to potential patients
- Helps maintain connection with current patients
- Allows more avenues for establishing credibility and trust while serving to enhance the practice’s reputation
- Enables practices to utilize a variety of media to directly engage with viewers, answer questions, and convey expertise
- Provides patients with an easy way to post reviews and testimonials about their experiences
Find out more about the benefits of social media and how a strong and consistent strategy can help your practice grow.
Facebook and Instagram Advertising
Rosemont Media offers complete social media marketing services for leading healthcare providers. We provide solutions to fit every type of practice, whether you prefer a hands-off approach or wish to be involved in every step.
-
Custom Posts:
Eye-catching, relevant graphics customized just for your practice are one of the keys to getting noticed. We will provide you with a social media brand guide that will tell you what fonts, colors, and notes our design team will follow when creating your images and branding your videos.
-
Promoted Posts:
A sustainable social media plan requires a pay-to-play strategy to increase reach and conversion. By dedicating part of your budget to Facebook and Instagram ads, you can better reach prospective patients through their stories and feeds.
-
Demographic Targeting:
Facebook and Instagram offer unique targeting opportunities to pinpoint audiences based on their location, friends, and interests — just to name a few. Our goal is to maximize your reach by optimizing your pages and posts according to these demographics.
-
Advanced Tracking:
We combine the best of Meta Insights and Google Analytics to connect your social efforts and your website activities. This allows us to track the progress of your social media campaigns, ensuring they’re performing at their greatest potential and leading visitors to your website.
-
Consulting:
Our team continuously monitors current social media activities, analytics, and trends in user engagement. A passion for communication paired with years of industry experience allows us to maximize social strategies to better reach your audience.
-
Patient Reviews:
Strengthen doctor-patient communication by interacting with patients via social media. Your patient network will spread the word if they’ve had a great experience with you. As they leave reviews on your page, this only strengthens your credibility as a leader in your industry.
Amplify Your Reach with Paid Social Media Advertising
The digital landscape in today’s marketplace is more competitive than ever. While organic social media outreach can be extremely helpful, paid advertising can provide a significant boost when it comes to expanding your visibility, driving engagement, and reaching your target audience. Platforms such as Facebook, Instagram, and TikTok offer sophisticated options for targeting specific demographics and bringing your brand’s message to them. With paid social media advertising, our team can create ads that utilize imagery, video, reels, stories, and combinations of these advanced options. Customized paid social media ad campaigns can help you deliver your message directly to your target audiences to promote new treatments or products, enhance brand awareness, drive more traffic to your website, and dramatically amplify your message across multiple marketing channels. Paid social media advertising can also help you and our marketing team gain valuable insights through analytics of the overall strategy, ultimately guiding us on how we can further refine it and progressively enhance the results.
Learn more about paid advertising on social media and how it can produce focused outreach and a healthy return on investment for your marketing strategy.
Why Social Media Marketing Is Essential for Healthcare Practices
Most people use social media to some degree, with many spending hours on sites like Facebook and Instagram every day. In fact, it’s estimated that users spend an average of 2.5 hours daily perusing their social media feeds, and the number of those using these sites continues to grow. This creates a significant opportunity for you to connect with prospective patients by meeting them where they already are.
Keep in mind, if you’re not monitoring the behaviors of your target audience, someone else is. Another practice is already responding to and influencing your prospective patients through their social media accounts. This is why it’s important for your practice to not only establish its own pages, but also tailor your activity according to those you want to reach.
There’s no better time than the present to increase your social media involvement, and by using the right marketing strategy, you can strengthen your practice in many ways. From building trust through consistent messaging to creating more awareness through customized posts and ads — social media marketing could be the missing piece that takes your online presence to the next level.
Our Approach
-
Discovery
We get to know what makes you unique
-
Research + Planning
We create a custom calendar just for you
-
Implement
You approve posts before they go up
-
Track Results
Our experts provide advanced analysis
Why Choose Rosemont Media
Many practices realize the value of social media but underestimate the amount of work involved in creating and executing successful social media strategies. At Rosemont Media, we utilize several in-house departments to collaborate, plan, create, and execute social media collateral and tactics. Strategic planning is necessary to create a quality social product that resonates with your target audience. Considering the ever-changing landscape of social media, our specialists can customize your online presence to evolve so you stay relevant and continue to thrive.
With a specialized focus on healthcare marketing, our team understands the nuances of the industry and what prospective patients are looking for. We have dedicated our company to helping top medical and dental professionals around the world achieve online success. By managing the full scope of your online marketing efforts — from custom medical website design to media buying to social media marketing — we can create consistent messaging across your online efforts that builds trust in your brand. Having worked with budgets of virtually every size, our team can develop a social media marketing plan that helps you reach your practice’s growth goals.
Harness the potential of social media to transform your medical or dental practice into a prominent influencer within your field. At Rosemont Media, we specialize in empowering you to make the most of this influential platform. With social media, you have the opportunity to educate patients about procedures and cutting-edge technologies, highlight inspiring patient success stories, showcase impressive before-and-after photos, and generate increased website traffic. With our expertise, we are committed to assisting you in effectively utilizing your social media channels to:
Develop Brand Awareness
Create Engagement
Showcase Your Practice Personality
Have Fun!