5 Digital Marketing Strategies to Retire in 2025
The world of medical and dental marketing is constantly evolving. What worked yesterday may no longer deliver the same results—or worse, could hurt your practice’s reputation. In 2025, it’s time to leave behind outdated digital marketing tactics and embrace strategies that align with today’s patient expectations and industry standards. Below, the digital marketing experts at Rosemont Media outline five marketing strategies to retire and what to focus on instead for sustainable growth and success.
1. Review Gating
Review gating—filtering patient reviews to highlight only positive feedback—might seem like an effective way to polish your online reputation. However, it’s not just frowned upon; it’s outright prohibited by platforms like Google. Review gating can lead to penalties, loss of reviews, or even a drop in your search rankings. Patients value authenticity, and so do search engines.
Instead of filtering, invest in transparent reputation and review management. Encourage patients to leave honest feedback and actively respond to reviews, whether they’re glowing or constructive. Showing how your practice addresses concerns demonstrates professionalism and builds trust. A thoughtful, open approach to reviews fosters credibility and attracts the type of patients who value your integrity.
Pro Tip: Implement automated review solicitation tools that comply with platform guidelines, making it easy for patients to share their experiences after every visit.
2. Chatbots
Once hailed as the future of customer service, chatbots are losing favor—especially in the healthcare field. While they’re great for answering basic questions, their inability to handle nuanced, patient-specific inquiries often leaves users feeling frustrated. This is especially true for healthcare practices, where patients often need personalized answers or reassurance.
The solution? Human-centered communication tools like live chat staffed by real people, two-way texting platforms, or even prompt email responses. These methods not only enhance the patient experience but also improve lead conversion rates by addressing concerns directly and empathetically.
Pro Tip: Set up clear communication protocols to ensure timely responses to patient inquiries, whether through live chat or other personalized channels.
3. Voice Search Optimization
Voice search optimization seemed like the next big thing in SEO, but its promise hasn’t translated into tangible results for healthcare practices. While voice search is growing, most prospective patients still rely on traditional search methods when looking for local services.
Rather than focusing heavily on voice search, double down on robust local SEO strategies. Ensure your practice’s Google Business Profile is fully optimized, with accurate business hours, updated contact information, and engaging photos. Prioritize localized keywords in your content, directory listings, and paid search campaigns to keep your practice at the top of local search results.
Pro Tip: Regularly monitor your local search rankings and adapt your strategy based on competition and patient behavior trends.
4. Seperate Lead Generation Landing Pages for Every Procedure
While landing pages can be useful in certain contexts, creating a separate page for every procedure often leads to an overcomplicated website structure. This can dilute your SEO efforts, confuse visitors, and create unnecessary maintenance.
Instead, focus on creating comprehensive, well-optimized procedure pages that integrate seamlessly with ad campaigns. These pages should highlight key treatments while showcasing your expertise and practice philosophy. By consolidating your content and maintaining a streamlined practice website design, you improve both user experience and search engine performance.
Pro Tip: Use clear calls-to-action (CTAs) and patient testimonials on your main procedure pages to drive conversions and build trust.
5. Generic Social Media Posts
The days of posting stock photos with generic captions are over. Today’s patients are savvy and seek authenticity. They want to see your practice’s personality, values, and the real people behind the services. Generic posts fail to build connections and often go unnoticed in crowded social media feeds.
Instead, invest in creating high-quality, personalized social media content. Share behind-the-scenes photos, highlight patient success stories (with permission), and showcase your team’s expertise. Videos, before-and-after images, and interactive content like polls or Q&A sessions are excellent ways to engage followers and build your online presence.
Pro Tip: Regularly analyze your social media performance metrics to understand what resonates with your audience and refine your strategy accordingly.
Rosemont Media Can Help
The digital marketing landscape is shifting, and staying competitive means knowing when to pivot. By retiring outdated strategies, you can refocus on methods that resonate with today’s patients. From transparent review management to personalized communication and engaging social media content, these modern approaches will position your practice for long-term growth.
Ready to evolve your digital marketing strategy? Rosemont Media is here to help. Our team specializes in creating customized, cutting-edge marketing solutions tailored to your practice’s unique needs. Let us guide you toward sustainable success in 2025 and beyond.