Balancing SEO With Creativity in Content
If you’re trying to enhance your online presence, you’re probably aware that doing so includes a lot of important steps. For one thing, your site needs a top-notch
search engine optimization (SEO) strategy to advance up the rankings on Google. Just as important, however, is the site’s content, which is your means of communicating with current and prospective patients and keeping them informed about the services you offer.
There are unique methods for boosting your SEO and rankings on Google through content writing, such as expanding pages or writing blogs. But when blogs and blurbs become too loaded with SEO buzzwords and are extremely technical or bogged down with medical jargon, information may be lost on the reader because it has become too difficult to digest.
In order to ensure your content is getting the attention it deserves on Google while maintaining the integrity of the post, a balancing act must be accomplished – one in which SEO, key information, and creativity are all equally prioritized. At Rosemont Media, we’re familiar with countless ways to help our clients personalize their website content, including:
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- Finding a unique “voice” for the site. When it comes to medical and dental websites, the content necessitates wording that is very technical and specific to the given industry. With this in mind, no two websites are the same, and every site has an individual identity based on the practice it represents. In fact, our writing and design teams find adding subtle differences to the tone of each site to be one of the most rewarding aspects of the job!
- Adding specific practice information. Adding factoids or brief stories about your practice can contribute to the uniqueness of the content. This is why many medical and dental websites contain bios about their nurses, patient coordinators, and office staff. Featuring a patient success story can provide a similar effect.
- Choosing engaging blog topics. There are several strategies for writing blogs that patients will want to read, but staying abreast of trending topics is often a great place to start. Look for subjects that your patients will find the most interesting, and build the information discussed in the blogs around questions you can picture them asking.
- Frequently reorganizing or restructuring. As you’re probably aware, it’s essential to ensure that your website’s content is up to date. We advise you to regularly update your site for this very reason (not to mention the numerous additional benefits of doing so).
- Employing innovative graphics. With the help of an experienced design team, your site can look as colorful and original as its written content. A one-of-a-kind color scheme and personalized layout can help establish a very specific identity for your practice’s website.
Ultimately, in order to grow your website, the SEO and crucial patient information both have to be prioritized. Finding a palatable balance between SEO, informative content, and creative writing should be your primary goal to make your content both informative and interesting.
Rosemont Media Can Lend a Hand
At Rosemont Media, our custom-made websites include informative, SEO-driven content that’s simultaneously creative, unique, and interesting. If you need assistance with your content marketing needs, contact our knowledgeable representatives to see how we can help.
Editor’s note: The original version of this post was published on February 15, 2022.