How Much Does SEO Cost for a Plastic Surgery Practice?
In the digital landscape, your plastic surgery practice’s website needs to stand out from the rest and be visible to a wide audience. To achieve this goal, it is imperative to implement plastic surgery search engine optimization (SEO) strategies. By properly optimizing the pages on your site, you are more likely to see an increase in organic traffic, a rise in page rankings, and hopefully, more patients walking through your practice door.
SEO is an investment in your online marketing presence. When applied correctly and efficiently, you can see a higher return on investment and a boost in exposure. Below, we’ll highlight why plastic surgery SEO is so key to your practice and what factors may influence the overall cost of the service.
Why SEO Matters for Plastic Surgery Practices
One of the most integral parts of website design and management is search engine optimization strategies. An easy-to-navigate website and attractive design can only go so far. You need to ensure that your website and subsequent content are reaching your desired audience and ranking well on different search engines, like Google and Bing. SEO is a direct link to prospective patients.
By enhancing online visibility, SEO can help attract more individuals to your practice from inside your community and beyond. When people search for specific keywords on Google, such as “breast augmentation” or “facelift plastic surgeon,” you want your practice to show up and rank well. Going a step further, local SEO strategies can help your website appear with geographically motivated online searches and help draw in clients from your practice’s nearby communities.
SEO Is Content, and Content Is SEO
One of the most important things to remember about SEO is its relationship to the content of your website. The two are not mutually exclusive—in fact, they are mutually beneficial. While SEO keywords in meta titles and descriptions are critical aspects of a search engine optimization strategy, they are still just one part of it. For plastic surgery practices in particular, content should be plentiful, consistently refreshed and updated, and should clearly answer questions that viewers who are looking for information on plastic surgery options are likely asking in search engines.
Over the years, major search engines such as Google have placed a higher emphasis on valuing content that is not only continuously updated, but also concise and relevant. A good example of this is Google’s principle of Experience-Expertise-Authoritativeness-Trustworthiness (commonly referred to as E-E-A-T), which is part of the organization’s Quality Rater Guidelines.* Plastic surgery website content that is focused on educating the viewer with relevant and genuinely helpful details regarding procedures for which they may be interested can have a direct impact on SEO rankings. This makes it even more important to invest in an overall SEO strategy that is content-driven and backed by a team of experts who understand the important role that Experience-Expertise-Authoritativeness-Trustworthiness in content plays when it comes to a site’s ability to gain higher rankings.
Factors Contributing to the Cost of Plastic Surgery SEO
When considering SEO for the website of your plastic surgery practice, there are many factors that can influence the overall cost.
- The size of the website and number of pages. A website that has more pages will take more time to properly and expertly optimize.
- The amount of time spent optimizing. There are multiple elements to the optimization process, including auditing the website, researching keywords, and more.
- Link acquisition. Securing organic backlinks can help a website rank higher for specific search inquiries and can be obtained through the creation of quality content, reviews, and other mentions.
- State of the website. If a practice’s website requires a little more technical work to get it up to par, the cost may be reflected in that effort.
- Current rankings and competition. Where a website currently ranks may impact the cost of its SEO.
Benefits of Investing in SEO for Plastic Surgery Practices
Plastic surgery practices should typically budget $1,000 to $3,000 per month for ongoing SEO and content marketing needs. SEO is an initial investment for long-term success, and the benefits of investing in SEO and sustaining strategies are vast. Not only will strong plastic surgery SEO strategies help increase site visibility and awareness of your practice, but search engine marketing can also enhance your credibility and expertise in the eyes of prospective patients. Long-term strategies can help drive organic engagement and give you an edge over other practices. Developing a website that is sleek and user-friendly can also improve how a website visitor interacts with your site.
The expert team here at Rosemont Media are knowledgeable in all avenues of SEO and content marketing. Our skilled content writers, SEO analysts, consultants, and digital developers utilize a variety of search engine marketing techniques for the plastic surgery websites we design. The ways our team incorporates SEO strategies include crafting quality content, tracking analytics, and remaining on top of the latest search engine algorithm updates. Visually, this can be reflected in titles and meta descriptions, stunning website designs with quality images, fast page speed, and landing page content that is regularly updated.
If you would like to learn more about enhancing your plastic surgery website’s SEO rankings and site design, please contact Rosemont Media today.
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Editor’s note: The original version of this post was published on 1/30/2024.