In 2016, Aloha Laser Vision partnered with Rosemont Media to create a modern website incorporating the latest advancements in design and functionality. Eight years later, Honolulu ophthalmologist Alan Faulkner, MD and his team turned to Rosemont Media again for an update.
The newly launched site remains a comprehensive resource for patients, providing procedural information and enhancing the practice’s visibility and accessibility online. Key elements, like content and branding, were preserved and optimized, while new features like updated imagery, fonts, and modern design effects were added for improved user experience and functionality.
Carried Over
Aloha Laser Vision aimed to maintain essential aspects of its previous website. To achieve this, the existing page content and blogs were kept and strategically improved using advanced search engine optimization (SEO) tactics. The practice’s distinct branding (i.e., its signature color palette and imagery) was also carried over. Our designers seamlessly integrated these elements to preserve the website as a trusted resource for patients.
Enhanced Features
While the original site was functional, periodic rebuilds are necessary for maintaining cutting-edge performance, user experience, and SEO strength. The updated site is smoother, more modern, and more user-friendly, with updated images, fonts, and sleek effects that reflect the practice’s forward-thinking philosophy.
Ongoing Marketing Efforts
To keep Aloha Laser Vision’s site competitive, Rosemont Media applied a comprehensive digital marketing approach. This included advanced SEO for better visibility, content marketing for patient education, structured data and schema to boost click-through rates, and an effective social media strategy to encourage community interaction. Reputation management services were also implemented to highlight patient reviews and foster trust.
Whether you’re building a new website or refreshing an existing one, our customized solutions can help your practice thrive in this digital age. For a real-life example of Rosemont Media’s digital marketing expertise, check out alohalaservision.com.