In 2009, Rosemont Media’s plastic surgery website design team collaborated with Plastic Surgery of the Carolinas (PSOC) to create a cutting-edge practice website. Fast-forward to 2024, and Charleston plastic surgeon Craig Rowin, MD has once again partnered with us to update the practice’s online presence for a new generation of digital marketing.
This new website retains the intuitive layout that has always made it easy for patients to find the information they need; however, this update takes the site to the next level, introducing modern features and enhancements to keep pace with evolving technology. The redesign also incorporates a more personalized aesthetic, using a refined color scheme and design elements to highlight PSOC’s unique identity and unwavering commitment to excellence.
Improved Features
Plastic Surgery of the Carolinas is renowned as one of Charleston’s leaders in cosmetic and reconstructive surgery. While popular elements of the old website – such as detailed procedural information, a robust surgical blog, and a comprehensive before-and-after gallery – remain in place, every aspect of the new site has been refreshed to reflect a more polished, professional look and feel.
User-Friendly Layout
Ease of navigation is a hallmark of Rosemont Media’s work. As such, PSOC’s new site is responsive on all devices, allowing mobile, tablet, and desktop users to enjoy the same viewing experience. Pages load quickly, are packed with educational content, and feature clear contact forms to facilitate easy communication with the team. This intuitive design emphasizes clarity, convenience, and ease of use.
Consistent Brand Identity
The redesigned website seamlessly integrates with the branding of Shine Medical Spa, owned and operated by the team at Plastic Surgery of the Carolinas. Featuring clean lines, rich navies, and golden yellows, the design exudes professionalism and sophistication, reflecting the high standards of care patients have come to associate with Dr. Rowin. This cohesive branding reinforces the practice’s identity across both platforms.
SEO Updates for Maximum Visibility
To stay competitive and relevant, plastic surgery websites require regular updates with strategically placed search engine optimization (SEO) keywords. As part of the redesign, the PSOC website underwent a comprehensive SEO overhaul to improve its search engine rankings. By optimizing content for relevant keywords, the updated platform helps prospective patients easily discover the practice, helping it remain a leading resource for cosmetic and reconstructive care in Charleston.
If you’re a plastic surgery practice looking to improve your digital presence, Rosemont Media’s team of experts is here to help. Contact us to learn more about our custom web design and marketing solutions – and be sure to check out the new and improved plasticsurgerycarolina.com for a preview!