A strong practice needs an equally strong website to help maintain its outreach and continue climbing the ranks of search engines. Dr. Jonathan Pontell is a facial plastic surgeon in Philadelphia and has served as the Director of The Aesthetic Facial Plastic Surgery Center since it opened its doors in the year 2000. He recently collaborated with our team at Rosemont Media to build upon the solid online footing he already held in one of the largest cities in America. Together, we have created a new website to further enhance his online presence and showcase an in-depth virtual reflection of his practice. The launch of the new site also aligned perfectly with Dr. Pontell’s addition of another double-board certified facial plastic surgeon to his team, Dr. Catherine Weng. Complete with a custom responsive plastic surgery website design scheme, the latest SEO strategies, and a beautiful integration of design elements, imagery, and content throughout its expansive 52 pages, this new website is just the latest example of how Rosemont Media can help practices stand apart from others in their area.
Dynamic Design with Mixed Media Showcase
One of the first things you may notice about Dr. Pontell’s new website is the way different types of media are interwoven throughout the home page. A video introduction to the practice serves as a header at the top of the page, quite literally taking the viewer on a tour of the practice as though they are opening the front door themselves. As you scroll down, you’ll see a dynamic number ticker displaying Dr. Pontell’s years of experience, quickly followed by numbers associated with the practice’s 5-star reviews and procedures performed over the years, including rhinoplasty, facelift, and others. Starting on the home page and flowing through the rest of the site, an extensive selection of before-and-after photos are prominently featured along with video testimonials of patients who have numerous success stories to tell.
In-Depth Content with Custom SEO
Dr. Pontell and his team place a high priority on patient education, which is evident throughout the new website. Custom content describes each procedure in detail while explaining why The Aesthetic Facial Plastic Surgery Center is a top choice for care. The design scheme and the content work together to complement each other, enabling the remarkable breadth of text to flow naturally from one section to the next and allowing the viewer to easily navigate their way through important information and answers to frequently asked questions. This is all encompassed with custom plastic surgery SEO strategies designed to keep Dr. Pontell’s practice right on the front page of search results and help the website soar straight to the top.
Instagram Integration
In today’s world, it’s more important than ever to expand your outreach through social media marketing. This new website takes the practice’s social media approach one step beyond by tying the site together with Instagram in an innovative way. By incorporating an Instagram “widget” directly onto the website, Dr. Pontell and his team can showcase recent posts that update in real time right along with the practice’s Instagram feed. This makes the feed truly dynamic and easier to maintain while helping to increase viewer engagement and attract more followers.
Seamless Blend of Content, Design, and Advanced Website Technology
One of the more prominent examples of the new website’s commitment to a seamless blend of educational content with design and technology can be found on the home page. About halfway down the page you will find a section featuring an interactive slideshow displaying several popular procedures, including rhinoplasty, hair transplantation, and facelift surgery. Each contains before-and-after photos and links to additional galleries, a link to the full page describing the procedure, and stunning high-resolution images that bring everything together into a cohesive and inviting experience.
The Aesthetic Facial Plastic Surgery Center’s new website offers an elegant, educational, and captivating virtual look inside this extraordinary practice. Visit facesculptormd.com to see how Rosemont Media is helping practices all over the world take their websites to new heights! If you are considering a new website or an upgrade to your existing site, please don’t hesitate to contact our consultants today.